Data Mining for Retail Website Design and Enhanced Marketing by Asem Omari

By Asem Omari

Facts mining is taken into account as the most robust applied sciences that participates enormously in aiding businesses in any to target crucial details of their info warehouses. during this ebook, we built a brand new procedure that measures the effectiveness of information mining in aiding retail web pages designers to enhance the constitution in their web pages throughout the layout section. This strategy overcomes net utilization mining drawbacks, improves the web site layout constitution, and decreases upkeep efforts wanted within the future.We studied the habit of things with recognize to time. We confirmed how organization rule mining should be invested to enhance the method of selection making in a retail enterprise via exploring present and former product purchasing habit and predicting and controlling destiny tendencies and behaviors. in keeping with our concept that attention-grabbing common itemsets are more often than not coated via many contemporary transactions, a brand new strategy to mine for attention-grabbing widespread itemsets is brought. ultimately, we brought the TARtool that is a temporal dataset generator and an organization rule miner.

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Another cleaning process is removing log entries generated by web agents like web spiders, indexers, or link checkers [69]. Filtering out failed server requests, or transforming server error code is also done. Merging logs from multiple servers and parsing the log into data fields is also considered a data cleaning step [70]. 2 Path Completion Path completion preprocessing task fills in page references that are missing due to local browsing caching such as using the back button available in the browser to go back to previously visited page [71].

The AVANTI project [81] tries to predict user’s goals and presents links leading directly to pages it thinks a user will want to see. The work in [82] proposes an approach to suggest a path to unexperienced users if many users follow the same path in their search for information. Link sorting is done by selecting the most relevant pages based on the users interests or goals then sorting them based on their relevance and presenting them in an ordered list of links [79; 80]. 5 Web Usage Mining for Adaptive Websites the user less confused and speeds up user’s navigation [79; 83].

As seen in the figure, the maintenance phase consumes approximately 67% of the overall software process. On the other hand, the approximate cost of any other phase does not exceed 7% of the software engineering process. This highlights the need to use new technologies/tools that participate in reducing maintenance costs. 3 Web Engineering In the past few years, many software engineers are interested in the way web application are being developed. 3 Web Engineering and perform well, the core question is whether software engineering techniques and methodologies can be applied to the website development process.

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