Champions are Born Losers are Made by John Di Lemme

By John Di Lemme

Champions are Born, Losers are Made. all people used to be born a Champion!

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And, your discovery of pink profi ts can help you feel confi dent when you have that conversation. Take it from us, it works. Something funny happened to both of us as we researched this book. We both found we felt more sure of what we wanted and, more importantly, of our ability to get it. The knowledge that as professional women we are high performing allows us to be more high maintenance. Facts like these, and those to come, are awfully convenient things to have in your head as you set out to create the work life you want.

The feminization of the auto industry doesn’t stop at door handles. Car makers are taking a woman’s point of view into account when it comes to marketing too. That means they need to employ more professional women in all areas of the process—in marketing, advertising, PR, and even sales. And this is the power of Feminizing Ford. If companies have to employ women to appeal to women, those female employees start to have more clout. They can begin to dictate the way they work because they womenomics 14 have a value to their companies that cannot be replaced by men.

We have never been hotter. And it helps, by the way, that our savvy youngers are fanning the fl ames, demanding more freedom than we’ve dared. “I think it is about women, and in some ways, even more about Gen X and Gen Y,” agrees Meg Whitman, the former CEO of eBay and a keen follower of business trends. ” One more fact: Not only is all of this still relevant in a recession, but it’s absolutely essential. Over and over again companies have told us that retention of valuable talent is key in tough economic periods, as is the need to get smart about how to accommodate employees.

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