Architecting Enterprise: Managing Innovation, Technology, by Rajagopal

By Rajagopal

The dialogue during this ebook offers an creation to the concept that of entrepreneurship and entrepreneurial company administration. the writer covers many parts of the entrepreneurial administration self-discipline together with picking a enterprise, organizing, financing, advertising and marketing, constructing an supplying that the marketplace will price, and growing to be a company.

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Additional resources for Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

Sample text

The competition scenarios in the global marketplace through which firms pass in their lifecycle are: • • • • • • • • • Cocooning Open niche Expansion – industry competition Struggle for existence Survival of the fittest Consolidation Portfolio development Creating posture, and Achieving sustainability in business. Small firms begin their lifecycle in a confined territory and try to achieve perfection in business by serving the consumer segment within their geo-demographic limits. Most firms strive to monopolize their market for products and services in a niche and cocoon their marketing strategies, blocking the entry of new firms in the niche.

Global operations allow firms to explore opportunities for the transfer of products, brands, and other ideas across subsidiaries and operate worldwide through improved linkages within global marketing infrastructures. Market competition Competition among firms in the marketplace was regarded as a challenge in the twentieth century while it has become a way of doing business for firms in the twenty-first. Firms emerge amid competition, survive against competing firms, and cease to exist or merge with stronger firms in the lifecycle.

However, it is essential for firms to understand the internal fit at work when ideas are cross-evaluated, so that managers can design an efficient idea selection process by integrating the innovation process with the organizational culture. Managers in association with end-users need to design ideation process and filters, where ideas for innovation may emerge as either selected by subordinate managers for further evaluation at their level or flagged for the attention of top management for further evaluation.

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