America's Embrace of the Mobile Internet: Analyses and by Jennifer Haggard

By Jennifer Haggard

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Only 2 percent of online rural households reported using fiber-optic connections for home Internet service, while 6 percent in urban areas reported utilizing this option. Of note, in 2011 and 2012 cable modem usage reported in rural areas was 15 percentage points lower than urban areas. However, during this same 15-month period, mobile broadband experienced a significant increase in rural communities, growing from 7 percent to 11 percent. Figure 14. Internet Use Locations, Percent of Households, 2012.

9 In 2011, only 3 percentage points separated the highest income families earning at least $100,000 annually (10 percent) from the lowest income household earning less than $25,000 per year (13 percent) responding that no computer or an inadequate one kept them offline at home. Only a single percentage point differentiated households making as much as $49,999 (11 percent) from households with annual incomes from $50,000 to $74,999, as well as those earning $100,000 or above (10 percent). Interestingly, in 2012, families earning $75,000 to $99,999 were half as likely as other income groups to respond that no or poor computer equipment prevented them from accessing the Internet at home (5 percent) (see Figure 19).

This suggests that gender may play a role in the choice to engage in social networking from a mobile phone. Additionally, focusing on associations between geographic region and Internet-based mobile phone activities revealed that users in the West were between 6 and 8 percentage points more likely to use their phones for the studied purposes relative to their counterparts in the Northeast, and users in the South and Midwest exhibited smaller (but in most cases, still statistically significant) increases in these activities (see Figure 9).

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